{"id":153379,"date":"2021-03-10T21:48:11","date_gmt":"2021-03-10T21:48:11","guid":{"rendered":"https:\/\/www.amitree.com\/?p=153379"},"modified":"2024-01-08T10:21:15","modified_gmt":"2024-01-08T10:21:15","slug":"12-free-real-estate-email-templates-to-use-in-2024","status":"publish","type":"post","link":"https:\/\/www.amitree.com\/resources\/real-estate\/productivity\/12-free-real-estate-email-templates-to-use-in-2024\/","title":{"rendered":"12 Free Real Estate Email Templates to Use in 2024"},"content":{"rendered":"\n

One of the easiest tricks to stay on top of your email communications is to set up real estate lead email templates. Most boilerplate replies can be automated by your CRM or website, but even when you need to communicate with leads on the go, templates let you follow up quickly, without having to think about it.<\/p>\n\n\n\n

You can create real estate lead follow-up email templates for just about all parts of your communications \u2014 from buyer leads, to seller leads and even referral asks.<\/p>\n\n\n\n

Here are 12 free real estate templates to use in 2024 that will save you time and help you take your business to the next level.<\/p>\n\n\n\n

Using an Email Template for Real Estate Leads<\/h2>\n\n\n\n

Email<\/a> is the preferred way of communicating for home buyers and sellers. But no one wants to spend all day writing the same messages over and over again \u2014 while making typos and leaving out important details.<\/p>\n\n\n\n

Using templates and email scripts for real estate leads is the most effective solution \u2014 you write a great email once and use it again and again with all your leads whenever you need it.<\/p>\n\n\n\n

A template can include variables that you switch out. Maybe you say [this] for buyers, but tell your sellers [that]. It’s easy once you get the hang of it.<\/p>\n\n\n\n

Below, we\u2019ve shared 12 email templates that you can take and use right now. Just tweak the details to suit your own business and the leads you’re following up with.<\/p>\n\n\n\n

Real Estate Buyer Lead Email Templates<\/h2>\n\n\n\n
\"Buyer<\/figure>\n\n\n\n

Buyers need a variety of responses, depending on where they are in the process. Here are a few of the buyer email templates you will definitely need on hand, such as an automatic text sms and email combo, that can really get a lead’s attention:<\/p>\n\n\n\n

Initial Lead Response Email Template<\/h3>\n\n\n\n

[SUBJECT:] Did you get my text?<\/em><\/p>\n\n\n\n

Hi [John],<\/em><\/p>\n\n\n\n

I just texted you about your home search. Is [555-555-5555] still the best number for you?<\/em><\/p>\n\n\n\n

[City name] is a great place to buy  right now but I know purchasing a home can be overwhelming. Do you have any questions about the local market or the buying process? I\u2019d be more than happy to answer any questions you have. Let me know when is a good time for you.<\/em><\/p>\n\n\n\n

[agent signature]<\/em><\/p>\n\n\n\n

Early on, buyers also need guidance when it comes to financing:<\/p>\n\n\n\n

Lender Referral Email Template<\/h3>\n\n\n\n

[SUBJECT:] Lender info and resources for you<\/em><\/p>\n\n\n\n

Hi [John],<\/em><\/p>\n\n\n\n

Here’s the lender info I mentioned earlier. These are [3] I am familiar with who have provided great results for past clients.<\/em><\/p>\n\n\n\n

I recommend you talk with a couple of them to see what programs are available to you and whose customer service you like.<\/em><\/p>\n\n\n\n

The next steps will be getting “pre-approved” to get a better idea of your price range. The pre-approval, along with other criteria we\u2019ve discussed, will allow me to custom tailor the homes I send to you to. It will also enable us to move quickly when we find a home you\u2019d like to put in an offer on (which is critical in this market).<\/em><\/p>\n\n\n\n

[info for preferred lenders, including website, phone\/email and pre-approval form links]<\/em><\/p>\n\n\n\n

And here’s some information on what to expect when you meet with a lender:<\/em><\/p>\n\n\n\n

[links to your website resources for buyers]<\/em><\/p>\n\n\n\n

Keep me posted and if you have any questions along the way, or need anything, I\u2019m here for you anytime!<\/em><\/p>\n\n\n\n

Thanks,<\/em><\/p>\n\n\n\n

[agent signature]<\/em><\/p>\n\n\n\n

You can save a lot of time<\/a> with a repeatable process, such as developing a template for listing feedback:<\/p>\n\n\n\n

Listing Feedback Request Template<\/h3>\n\n\n\n

[SUBJECT:] Re: Listings… What’d you think?<\/em><\/p>\n\n\n\n

Hey [John],<\/em><\/p>\n\n\n\n

I wanted to follow up and see what your thoughts are on these first [three] homes. Did you like any of them? Did you hate any of them? Any questions about a property?<\/em><\/p>\n\n\n\n

If you’d like tour any of these properties in person, just let me know. I am happy to set up a time to tour these or any other listings that interest you.<\/em><\/p>\n\n\n\n

Note: In this market, desirable properties can go under contract fast, so be sure to let me know as soon as you see something you like.<\/em><\/p>\n\n\n\n

In the meantime, I’ll keep my eyes open for potential matches that tick all your boxes and will send them your way as soon as they come up.<\/em><\/p>\n\n\n\n

Best,<\/em><\/p>\n\n\n\n

[agent signature]<\/em><\/p>\n\n\n\n

P.S. – Be sure to shoot me a quick note about your thoughts \u2014 it helps me fine-tune the listings I send you.<\/em><\/p>\n\n\n\n

P.S. – Don’t be afraid of postscripts \u2014 they’re one of the most read parts of an email.<\/p>\n\n\n\n

You can also create templates for home showings:<\/p>\n\n\n\n

First Showing Follow-Up Email Template <\/h3>\n\n\n\n

[SUBJECT:] Re: The homes we saw today<\/em><\/p>\n\n\n\n

Hey [John],<\/em><\/p>\n\n\n\n

I wanted to follow up with you to go over the homes we saw today. Now that you’ve had a chance to see a few listings, I’d love to know your thoughts on them. I also want to offer my take \u2014 but keep in mind it’s just my opinion and you’re ultimately in charge here.<\/em><\/p>\n\n\n\n

[listing 1]<\/em><\/p>\n\n\n\n

I think [street address] has a lot of positives, like [1, 2, and 3]. However, I could see [x] being an issue, so it’s something to keep in mind and a be realistic if this is one you want to pursue.<\/em><\/p>\n\n\n\n

[listing 2]<\/em><\/p>\n\n\n\n

[Street address] has some nice amenities, including [a, b, and c], but the asking price seems high to me. I’d be interested to know what your thoughts are here?<\/em><\/p>\n\n\n\n

[listing 3]<\/em><\/p>\n\n\n\n

Of the ones we saw today, I think [street address] was the best overall. Since you also like it, I am going to check in with the listing agent tomorrow to see what more I can find out about the general interest in the property.<\/em><\/p>\n\n\n\n

I’m also attaching a list of more homes I think could work for you. How about next Sunday again for showings? Let me know which ones you want to see soon? \u2014 I want to make sure we can get a spot on their schedules.<\/em><\/p>\n\n\n\n

Thanks again!<\/em><\/p>\n\n\n\n

[agent signature]<\/em><\/p>\n\n\n\n

Buyers also need a quick follow-up after they’ve attended your own open houses:<\/p>\n\n\n\t\t

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#1 Email tool for Real Estate Agents<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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