{"id":18362,"date":"2020-03-25T18:57:51","date_gmt":"2020-03-25T18:57:51","guid":{"rendered":"https:\/\/www.amitree.com\/?p=18362"},"modified":"2023-03-13T17:24:05","modified_gmt":"2023-03-13T17:24:05","slug":"running-real-estate-business-covid-19","status":"publish","type":"post","link":"https:\/\/www.amitree.com\/resources\/real-estate\/business\/running-real-estate-business-covid-19\/","title":{"rendered":"How to Continue Running Your Business During COVID-19: Real Estate Edition"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The world is a very different place today compared to just a few weeks ago. Travel has all but come to a halt, panic buying is making the news and \u201csocial distancing\u201d and \u201cflattening the curve\u201d are phrases we now use multiple times a day.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What are you &#8211; as a real estate agent &#8211; supposed to do to continue generating income while being sensitive to your customers and making sure to follow the federal or state restrictions in your area?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few tips to ensure your real estate business survives this difficult time:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Communicate, Communicate, Communicate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Staying in touch with your customers and colleagues is more important than ever right now. You can utilize email marketing tools, if you don\u2019t already, to stay in touch with your clientele. Things that you should clearly communicate to them include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What effect you think COVID-19 may have on your local market in the short and long-term. Your brokerage may be providing you with useful information and data to share<\/li><li>Whether your business is still operating and, if it is, what measures you are taking to ensure your clients\u2019 safety and health<\/li><li>Resources on your website, or other sites, that prospective buyers or sellers should read or be aware of<\/li><li>Changes to the closing processes &#8211; this is a great way to remind clientele that closing is still possible during this time with a few tweaks<\/li><li>Offer to personally speak with anyone who has concerns or would like the input of a licensed real estate agent<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Any clients that were serious about buying\/selling &#8211; or are in the middle of a transaction &#8211; need to hear from you quickly and frequently. Make sure you are transparent and communicative about potential risks, delays, changes in procedures and any other issues that they may face. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"125900\" class=\"elementor elementor-125900\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-384a5e06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"384a5e06\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58d7d987\" data-id=\"58d7d987\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<section class=\"ob-is-breaking-bad ob-bb-inner elementor-section elementor-inner-section elementor-element elementor-element-220c16e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"220c16e4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27a69dac\" data-id=\"27a69dac\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-582b4868 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"582b4868\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.amitree.com\/wp-content\/uploads\/2020\/01\/logo-amitree-m.svg\" class=\"attachment-large size-large wp-image-9676\" alt=\"logo amitree m 1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f83b97f ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"1f83b97f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get to Inbox 0!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582aa91d ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-heading\" data-id=\"582aa91d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_harakiri_text_clip&quot;:&quot;none&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Built for busy real estate agents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e87d35f elementor-align-center elementor-hidden-phone elementor-hidden-tablet ob-has-background-overlay elementor-widget elementor-widget-button\" data-id=\"2e87d35f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_butterbutton_use_it&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.amitree.com\/try-folio-5\/?utm_source=Blog&#038;utm_medium=NewBanners&#038;utm_campaign=NewBanners&#038;utm_content=Inbox0\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for Free<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-592dd975\" data-id=\"592dd975\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73fada33 ob-has-background-overlay elementor-widget elementor-widget-image\" data-id=\"73fada33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_photomorph_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"767\" height=\"512\" src=\"https:\/\/www.amitree.com\/wp-content\/uploads\/2019\/11\/h-main-2.png\" class=\"attachment-large size-large wp-image-152\" alt=\"\" srcset=\"https:\/\/www.amitree.com\/wp-content\/uploads\/2019\/11\/h-main-2.png 767w, https:\/\/www.amitree.com\/wp-content\/uploads\/2019\/11\/h-main-2-300x200.png 300w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b906d5 elementor-align-center elementor-hidden-desktop ob-has-background-overlay elementor-widget elementor-widget-button\" data-id=\"49b906d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_butterbutton_use_it&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.amitree.com\/try-folio-5\/?utm_source=Blog&#038;utm_medium=NewBanners&#038;utm_campaign=NewBanners&#038;utm_content=Inbox0\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start Your Free Trial<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Always be sure to end the email on a positive note of encouragement such as, \u201cThere may be a few more steps and precautions we have to take, but we will get this deal done together!\u201d&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Build Your Tech Stack<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Technology has become an even more important resource to real estate agents than it already was. The right tech can help you bridge distance gaps, save time on tasks and keep your business on track during this difficult time.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zoom<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/zoom.us\/\">Zoom<\/a> is a great option for communicating with your clients and colleagues via video conferencing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The free plan allows for unlimited meetings with up to 100 participants per meeting (note: the free plan limits group calls to 40min but 1:1 calls have no time limit). Paid plans start at $14.99\/mo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DocuSign<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.docusign.com\/\">DocuSign<\/a> is another tool we love and use extensively at Folio (Disclaimer: DocuSign is a Folio partner). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many real estate agents are already familiar with DocuSign and have been using it for years, however, if you don\u2019t currently use DocuSign, now is a great time to start.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DocuSign will ensure you can get transaction documents signed, without the need for face to face meetings, in a timely manner &#8211; keeping deals on track. DocuSign is legally enforceable in most locations and provides all parties with the fully executed agreement upon both parties signing.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/nle1ewpDqQ8LAGM_Cu29lAeIVPQ75VsmI4pTnoQUF7mYHl1zLp7VYzZIeg0-IUR82yczCQ-EANM0eqxMfwXfN0wfLsfF0QkUFbfICcoGyqcjJLe7oRdkuO4UnljfawHpCGVvl4yI\" alt=\"\" width=\"235\" height=\"207\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">VPix360<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Virtual tour software is another nice-to-have that has now become a must-have. With prospective buyers limited by current restrictions, it may be difficult for them to physically tour properties.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider leveraging virtual tour software, such as <a href=\"https:\/\/www.vpix360.com\/vpix-real-estate-virtual-tours.php\">VPix360<\/a>, in order to provide your clientele with a great way to view a property afar. If the client is highly interested, it is still important to get them to the property for an on-site tour, however, start with virtual tours to reduce person-to-person contact while still showing properties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Build Your New Processes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you proactively created a process for moving clients through the buying\/selling process, or just learned over time what worked, you need to revamp your process based on federal and state restrictions, market conditions, as well as what is best for your clients at this time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prior to communicating with your broader client base about changes to your processes, communicate with your extended team and colleagues to determine what changes need to be made in order to continue closing deals during this time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Colleagues\/partners you will want to speak with include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Other agents<\/li><li>Your broker<\/li><li>Lenders<\/li><li>Transaction coordinators<\/li><li>Title and escrow officers<\/li><li>Appraisers<\/li><li>Inspectors<\/li><li>Contractors<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The next few months will be challenging and &#8211; at times difficult &#8211; but by leveraging the right tools and tactics your real estate business can continue to operate effectively. Have other ideas or techniques that are working for you? We\u2019d love to hear them!<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world is a very different place today compared to just a few weeks ago. Travel has all but come to a halt, panic buying is making the news and \u201csocial distancing\u201d and \u201cflattening the curve\u201d are phrases we now use multiple times a day.&nbsp; What are you &#8211; as a real estate agent &#8211;<a class=\"excerpt-read-more\" href=\"https:\/\/www.amitree.com\/resources\/real-estate\/business\/running-real-estate-business-covid-19\/\" title=\"ReadHow to Continue Running Your Business During COVID-19: Real Estate Edition\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":18363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1,23],"tags":[],"class_list":["post-18362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-business"],"featured_image_src":"https:\/\/www.amitree.com\/wp-content\/uploads\/2020\/03\/real-estate-during-covid19.png","author_info":{"display_name":"Amitree","author_link":"https:\/\/www.amitree.com\/resources\/author\/amitreeadmin\/"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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